As part of a new multi-year agreement with LeoVegas Group, Wolverhampton Wanderers (Wolves) have named BetMGM their official European betting partner for the upcoming two seasons.
Wolves and LeoVegas have been working together since the 2023–24 season, when Wolves' training shirts carried the LeoVegas name. This partnership expands upon that connection.
Wolves' home stadium, Molineux Stadium, will feature BetMGM branding prominently across numerous marketing platforms as a result of the new collaboration.
Included in this are the media interview backgrounds, static branding sites, and the double-row pitch-side LED advertising system.
The club's training facility, Compton Park, will also have BetMGM branding, which will increase the visibility of the brand for the following two seasons.
The announcement was made by Wolves' General Manager for Marketing and Commercial Growth, Russell Jones, who expressed his joy at the relationship and thanked BetMGM UK for their support leading up to the 2024–25 Premier League season.
"We are excited to work with the BetMGM team over the next two seasons, and their support is crucial as we seek to grow our network of commercial partners," the club said.
According to Sam Behar, the UK Director at BetMGM, "We are very excited to continue this successful, awareness-boosting partnership for the next two years." The collaboration with the Wolves has been going strong for about a year.
"Wolves are a legendary Premier League club, and we're looking forward to facing them in August for the season opener against Arsenal."
Wolves and Debet inked a cooperation contract earlier this month. Debet will serve as the club's principle and front-of-shirt partner for the upcoming two seasons.