The first Brand Ambassador for operator Superbet in the Republic of Serbia is Nikola Jokić.

Jokić is a member of the National Basketball Association (NBA) squad that won the NBA title last season, the Denver Nuggets.

At this point in time, he was also selected as the team's MVP.

Superbet Serbia Country Manager Thanassis Kanouris expressed his delight and honour at Nikola Jokić's addition to the Superbet team.

His exceptional athleticism sets him apart from the competition, and his unwavering commitment to the team's goals is in perfect harmony with our fundamental principles.

"Serbia is a key market for Superbet's growth across Europe. Teaming up with such a legendary athlete is a fantastic opportunity and a tribute to the devotion of Serbian sports fans."

Every one of Superbet's brands and activities in Serbia will be represented by the ambassador.

Upon being appointed, Jokić expressed his joy in joining forces with Superbet, a company known for its distinctive approach to bringing together sports enthusiasts all around Europe.

The fact that the company places a premium on encouraging responsible gaming is something I really admire, and it was a major factor in my decision to team up with this incredible organisation.

"I have faith that their dedication to building sports communities will bear fruit in the future."

Notable in Serbian sports circles, Jokić was a member of the Serbian national basketball team and competed in the 2016 Summer Olympics in Rio de Janeiro.

"Working on long-term plans and discovering new synergies, we can create a sustainable future for the Superbet brand," Jokić concluded.

"Working with Superbet has been an incredible experience thus far, and I am eagerly looking forward to bringing thrilling experiences to fans in Serbia and around the world."